/ Hi, I am Way Shen
I find where manual work or bad data is costing a business. Then I build the systems to fix it.
I spent almost 8 years at a digital agency in Singapore. I started as a developer and ended up running the development and digital advertising teams. I sit between engineering, marketing, and operations, and these days I use AI to handle the slow, repetitive parts.
/ how i work
I'm not just a developer, a marketer, or an "AI guy." I've worked as all three.
Most teams hire three people to cover that. With one person, nothing gets lost between planning the work, running it, and building the tools underneath.
/ 01
Systems & architecture
Set things up so the right thing happens on its own, not because someone remembered. CRM pipelines, integrations, and cloud hosting.
/ 02
Workflow automation
Replace the manual steps that keep breaking with automation that doesn't forget weekends, skip a step, or read a number wrong.
/ 03
AI on the boring parts
Use AI for the slow, repetitive work. A person still checks it, so you get the speed without trusting it blindly.
/ 04
Tech that knows marketing
I've planned and taught campaign strategy, and built the tools that run the campaigns. I get the business problem before I write any code.
/ selected work
Five systems I designed and built.
Four solved real problems for clients and teams during my agency years. The last is a freelance build I took on solo after leaving, to go deeper into AI engineering.
/ automation
Cross-Platform Ad Budget Monitoring
The manual checks on Meta and Google Ads kept failing. I replaced them with monitoring that runs 24/7 and pauses campaigns on its own. Built with zero extra budget.
5-figure loss riskzero overspend after24/7 automated
/ internal tool
Xiaohongshu Data Extractor
The platform had no API. The team collected data by hand for hours. I built a Chrome extension that collects data on a schedule and generates charts and PDF reports automatically.
~5 hrs/day saved20+ client accountszero data gaps
/ infrastructure
Enterprise Secure Cloud Hosting
Won the RFP, designed and operated AWS + Cloudflare + Datadog for an enterprise client. From fragmented vendors with security incidents to unified ownership.
99.95%+ uptime, 3+ yrs5-figure/yr contractzero incidents
/ system integration
Enterprise CRM Integration
Connected HubSpot to a legacy TMS through Mulesoft, learnt from scratch. Marketing and sales saw the full pipeline from campaign to revenue for the first time.
300K+ contacts synced3 months to productionfull pipeline visibility/ freelance build
AI Chat System with RAG
Built on my own to go deeper into AI engineering. An AI companion app with memory, agents, and proactive outreach. Provider-agnostic LLM layer, 3-channel hybrid memory search.
3-channel memory searchprovider-agnostic LLMsolo build/ who i help
If your team is doing by hand what a system should be doing.
- ›A manual step people keep forgetting, and it costs you when they do.
- ›Data stuck in a tool with no API, copied by hand every day.
- ›Two systems that should talk to each other but don't.
- ›You want to use AI for something real but aren't sure where it's safe.
- ›Hours lost every week on repetitive work no one wants to own.
/ availability
Right now I'm open to full-time roles and a few freelance or advisory projects. I'd rather do a few things well than spread myself thin.
taking on select work · 2026/ get in touch
Tell me what's eating your team's time.
Just write me a paragraph about the manual or broken thing that's slowing you down. I'll tell you if it's worth automating, and roughly what it would take.